1. INDEPENDENT OWNERSHIP – AS A 100% FAMILY-OWNED ENTERPRISE WE DON’T HAVE TO PLEASE SHAREHOLDERS OR FOCUS GROUPS. OUR INDEPENDENCE GUARANTEES A FIRST LAYER OF FREEDOM RARE IN OUR INDUSTRY.
2. TECHNICAL EXPERTISE – PERFUMERY IS AN ART, BUT JUST AS IMPORTANTLY, A RIGOROUS TECHNICAL DISCIPLINE WE MASTERED OVER DECADES. TRANSFORMING A CREATIVE INTUITION INTO A WELL-DESIGNED AND WELL-FINISHED FRAGRANCE CAN TAKE HUNDREDS OF MINUTE ADJUSTMENTS, SOMETIMES OVER THE COURSE OF SEVERAL YEARS. WE ARE PROUD TO HAVE THIS EXTREMELY RARE EXPERTISE IN-HOUSE IN OUR ATELIER.
3. ARTISTIC VISION – THUS FREE AND ABLE TO CREATE ON OUR OWN TERMS, WE FOCUS SOLELY ON FOLLOWING OUR ARTISTIC VISION AND CREATIVE IMAGINATION. WE ARE FASCINATED BY WORKING WITH CHALLENGING INGREDIENTS AND BRINGING OUT UNFAMILIAR FACETS OF ONES YOU THINK YOU ALREADY KNOW. PERFUME IS AN INTANGIBLE CONSTRUCTION OF LAYERS, MATERIALS AND STORY – WE WANT OURS TO BE ORIGINAL.
4. BEAUTIFUL INGREDIENTS – WE DELIGHT IN BRINGING YOU THE MOST PRECIOUS RAW MATERIALS. WE ARE OBSESSED WITH BEAUTY, NOT THE COST EFFICIENCY OF OUR FORMULAS. WE ALSO EXCLUSIVELY PARTNER WITH ETHICAL RAW MATERIAL SOURCERS WHO ARE ALIGNED WITH OUR DEEP RESPECT FOR NATURE AND LOCAL GROWERS.
5. HIGH-END, WITHOUT THE ATTITUDE – NO AMOUNT OF WINDOW DRESSING OR BRANDING CAN HIDE AN UNINTERESTING SCENT FROM A DISCERNING NOSE. OUR JOY AND PRIDE COME ONLY FROM CREATING SOMETHING SPECIAL FOR YOU, AND WE SEE NO NEED TO TAKE OURSELVES TOO SERIOUSLY.
“ A perfume is a blend of odoriferous materials, which is perceived as having its own unique and aesthetically appropriate identity. It is carefully blended based on a definite structure in which each material plays its part in achieving the overall fragrance. What it is not is just a mixture of pleasantly smelling materials. Apart from having a well-defined identity, a perfume must meet a number of technical requirements. It must be sufficiently strong, it must be diffusive (which is not quite the same thing), it must be persistent, and it must retain its essential character throughout its period of evaporation. A well-constructed fine fragrance will still be recognizable many hours after it is applied to skin. The technique by which this is achieved is an essential part of the perfumer’s art, and it needs many years of dedicated work to arrive at the level of experience necessary to formulate perfumes that are not only original but also well made.”
“Perfumery: Practice and Principles” by Calkin and Jellinek
